Analysis of preferences of potential customers of the projected wellness centre
DOI:
https://doi.org/10.58743/dap2021vol5no1.257Abstract
The paper focuses on the analysis of the interest of potential clients of the facility, financial willingness, preferences in the field of a healthy lifestyle. The questionnaire survey was part of the study of overall feasibility of building a wellness center, which is the content of the thesis.
The questionnaire investigation was designed to find out the current state of physical activity of the respondents and their anticipated interest in physical activity and wellness. It was also intended to find out how far and by what means people travel for services, what is the frequency of use of these services and also the price levels that clients are willing to pay for such services.
The results of the questionnaire survey have not been published, so they are the original published results. They also provide interesting information from the perspective of planning the care of the mental and physical health of the population.References
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NEUWIRTH, Richard. Marketing a ekonomika wellness. In: KREJČÍ, Milada a kol. Wellness. Praha: Vysoká škola tělesné výchovy a sportu Palestra, 2016. 304 stran. ISBN 978-80-271-0010-1. KREJČÍ, Milada a kol. Wellness. 1. vydání. Praha: Grada Publishing, a. s., 2016. 304 stran. ISBN 978-80-271-0010-1.
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