Research on the demand for services of wellness in the Czech RepublicIN THE CZECH REPUBLIC
Keywords:
area of interest of sports, the idea of customers about prices, structure of sold programs, quality and euipments of facilities operations, the concept of wellness and its understanding by the public.Abstract
In 2011 the research was implemented in the area of the demand for services of wellness for the purpose of the primary description of this market. The goal was to achieve a basic description of the market, the potential client and business opportunities related to the development of a set of products, today known as wellness services. Research is focused in particular on the following areas: the mix of the most popular sports, a favorite way of spending free time, popular leisure partners interested in non sporting (spiritual) activities, evaluation of the equipment of wellness facilities, establishments and last but not least also on the information concerning the understanding of concept of wellness by the public.
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