Young People's Satisfaction with Aquapark
DOI:
https://doi.org/10.58743/asv2025vol13no2.393Keywords:
water park; young people; satisfaction; expectations; genderAbstract
Customer satisfaction is a key pillar of success in the water park industry. The 18-30 age group is the target market segment for new trends, with specific needs and preferences. The aim of this article is to determine the level of satisfaction of visitors aged 18-26 with the Aquapalace Praha water park. The data is based on a questionnaire survey of 300 respondents (aged 18-26, mostly students) who visit the water park occasionally (at least once). There were 139 men and 161 women in total. Most visitors were from the Central Bohemian Region, and the main reason for their visit was the Water World and its attractions. Respondents most often visited the water park with their families, 58 % of them plan to visit again, and a total of 1/3 of respondents leave reviews of their visit on various platforms.
The respondents were most satisfied with the opening hours and least satisfied with the admission price. In the Sauna World, the respondents were most impressed by the range of saunas and whirlpools and least impressed by the Sauna World events. In the Water World, the respondents rated the range of water attractions most highly and the entertainment programme least highly. In terms of overall satisfaction, respondents rated the atmosphere of the environment most highly and the prices of refreshments least highly. The average satisfaction rating based on the questionnaire survey was 3.77 on a five-point scale. Overall satisfaction exceeded the expectations of 27 % of respondents, while only 5 % of respondents were disappointed with the water park.
In terms of gender differences, it was found that men and women in the specified age categories were equally satisfied overall during their last visit to the water park. In evaluating the overall experience, it was statistically proven that there are differences in preferences, i.e. how men and women evaluate aspects of the water park. However, it is also important to note that gender does not directly influence expectations, but rather points to certain patterns of behaviour or tendencies that may be useful for analysis and marketing planning.
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